To make your law firm more visible in Google search results and attract more traffic, understanding the basics of SEO is essential. Studies show that the top three Google search results receive about 75% of all click-through traffic, underscoring the importance of high rankings. Additionally, with 96% of people seeking legal advice using a search engine and 74% of consumers visiting a law firm’s website to take action, a strategic SEO approach can greatly enhance your firm's client acquisition.

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