Email Marketing Market Share, Size and Future Projections 2024-30

Overview of the Global Email Marketing Market: Key Statistics and Trends:

According to the latest report by MarkNtel Advisors, titled “Global Email Marketing Market By Type (Inbound Email Marketing (Welcome/Automated Email, Newsletter, Promotional Emails, Survey Emails, Transactional Emails, Re-engagement Emails, Abandoned Cart Emails), (Outbound Email Marketing (Cold Email, Follow-Up Email), By Component (Software, Services), By Deployment (Cloud based, On-Premises), By Enterprise Size (SMEs, Large Enterprise), By End User (E-Commerce, IT & Telecom, Hospitality, BFSI, Education, Government, Entertainment, Others (Healthcare, etc.,)), and other, The Global Email Marketing Market size is valued at around USD 6.5 billion in 2023 and is estimated to grow at a CAGR of about 15.5% during the forecast period, i.e., 2024-30. The report provides a thorough analysis of the market, covering competitor dynamics, regional insights, and a detailed breakdown of industry segments.

Global Email Marketing Market Growth and Scope:

Base Year: 2023

Forecast Period: 2024-30

Historical Data: 2019-22

CAGR (2024-30): 15.5%

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Global Email Marketing Market Trend:

Visual Content and Storytelling Gaining Traction – Visual content and storytelling have emerged as key trends in the Email Marketing Market, transforming how marketers interact with their customers. As consumers' attention spans decrease and competition for their attention grows, using visually engaging material, like as photos and videos, has become a strategic essential. Marketers are realizing the power of visual elements to quickly convey information and elicit emotional responses.

Moreover, marketers are also incorporating storytelling tactics into their email campaigns in order to create unified and narrative-driven experiences. Brands can develop a more profound connection with their audiences by crafting storylines that resonate with their beliefs and emotions, fostering brand loyalty and increasing engagement. Email marketing is growing into a more dynamic and personalized channel that goes beyond typical text-based techniques, delivering compelling and memorable experiences to recipients as visual content and narrative gain favor. Therefore, it is influencing the current and future state of the Email Marketing Market.

A Comprehensive Analysis of Leading Companies of Email Marketing Market by MarkNtel Advisors:

Mail Chimp
Aweber Communications
Upland Software, Inc.
Get Response
Vertical Response, Inc.
Dot Digital Group Plc
Constant Contact, Inc.
Blue Tie
Drip Inc.
iContact Corporation
Campaign Monitor
Salesforce, Inc.
Benchmark Email
Mailer Lite
Zoho Corporation Pvt. Ltd.
Others (Moosend, Pinpointe On Demand Inc., etc.)

Key Email Marketing Market Segmentation:

Explore Our Comprehensive Study: https://www.marknteladvisors.com/research-library/email-marketing-market.html

-By Deployment

On-Cloud
On-Premise

The on-cloud segment has established itself as a market leader in the Email Marketing Market, indicating a fundamental shift in the deployment environment.

-By End User

Retail/E-Commerce
IT & Telecom
Travel & Leisure
Print/Publishing
BFSI
Others

Because the IT & Telecom industry is at the forefront of digitalization, and email marketing is a vital component of their digital marketing strategies, the IT & Telecom segment is predicted to hold the biggest market share during the forecast period.

-By Type

Inbound Email Marketing - Market Size & Forecast 2019-2030F, USD Million
Outbound Email Marketing - Market Size & Forecast 2019-2030F, USD Million

-By Component

Software- Market Size & Forecast 2019-2030F, USD Million
Services- Market Size & Forecast 2019-2030F, USD Million

-By Enterprise Size

SMEs- Market Size & Forecast 2019-2030F, USD Million
Large Enterprise- Market Size & Forecast 2019-2030F, USD Million

Geographical Analysis

-By Region

North America
South America
Europe
The Middle East & Africa
Asia-Pacific

North America is projected to lead the Email Marketing Market during the forecast period because North America has one of the world's highest rates of internet and smartphone usage, making it an ideal market for email marketing.

Key Reports Highlights:

Market Dimensions & Projections
Pricing Evaluation,
Recent Strategic Moves by Companies,
Primary Stakeholders,
Analysis of Import and Export Trends,
Competitive Landscape Assessment,
Emerging Opportunities,
Market Trends and Indicators

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Key Advantages of the Report by MarkNtel Advisors:

Accurate Revenue Projections: The report provides precise revenue estimates for the market and its key sub segments, benefiting both market leaders and new entrants.
Strategic Insights for Stakeholders: By understanding the competitive landscape, stakeholders can strategically position their businesses and develop effective go-to-market strategies.
Comprehensive Market Dynamics Analysis: The report offers valuable insights into the key drivers, restraints, challenges, and opportunities within the market, helping stakeholders make well-informed decisions.

Note: If you need additional information not included in the report, we can customize it to suit your requirements.

About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 15.50+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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