One of the features launched for this reason is TikTok Business!  

A space exclusively dedicated to companies looking to expand their audience and achieve results through TikTok. 

Have you not heard of TikTok Business yet ? In this post we will tell you: what it is, its advantages and how to use it! 

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What is TikTok Business? 

TikTok for Business or TikTok Business – you can call it either way (: – is a platform for managing advertising accounts, campaigns, data, access and permissions. 

With its advanced tools, it is possible to manage and control the main functions focused on creating advertising campaigns.

What are the advantages of TikTok Business for marketing? 

If you’ve never had an ad account on any social network before, you may be wondering, “What do I get out of using TikTok Business , Singapore followers?” 

The main advantage – without a doubt – is being able to advertise and ensure that your brand reaches a larger audience. Who doesn’t like results, right?

But the platform goes further, ensuring control over activities, access security and permissions, the possibility of adding people to the team or being part of several partner accounts. 

Other benefits of a TikTok business account include: 

• Creator Portal: section within the app for new corporate users to learn how to optimize the use of the platform and connect with their audience; 
• Message settings: possibility to insert automatic messages for when users contact you: 
• Business Creative Hub: guide to popular content that is being published by other companies and can serve as inspiration; 
• Q&A: functionality where users submit questions and you can answer them on video. 

TikTok Ads Manager x TikTok Business: is there a difference? 

While TikTok Business is a more robust professional account manager, TikTok Ads Manager is only used for creating campaigns and analyzing data.

For marketing agencies, TikTok Business is perfect for centralizing multiple client accounts and ensuring secure access.  

On TikTok for business , you can: 

• control user and partner access; 
• view login activities;  
• set up the business account;  
• manage audiences; 
• manage ad accounts. 

With Tik Tok Ads Manager you can: 

•  view the amount spent on ads; 
•  monitor performance data; 
•  access public information; 
•  create reports and more! 

How to register on Tik Tok for Business? 

To sign up for Tik Tok for Business , you must first have a TikTok Ads account . To do this, follow the steps below: 

1 – Access the TikTok for Business website and click on the “create” button: 

2 – Choose between linking an email or phone number to your account. You can also log in directly with your TikTok account.  

After making your choice, enter your details, create a password and click “send code”. 

3 – A pop-up will open to check if the action is actually valid. Select the two objects in the photo that are the same.  

4 – After selecting, TikTok will send a validation code to your email or phone. 

Copy the code that arrives and select the checkbox at the bottom of the page to agree to the network policies.  

Okay, now just click on “Sign Up”.  

5 – Now, fill in the fields about your field of activity, define a name and enter the telephone number.  

6 – That’s it! You now have a TikTok Ads Manager account.  

On the screen that opens, click on the “briefcase” icon in the upper right corner of the screen. 

7 – Define a name for your TikTok Business , the time zone you are in and a profile picture.  

8 – YESSSSSSSS! Account created. Now you can access features from both TikTok Ads Manager and TikTok Business. 

Step-by-step guide to creating an ad in TikTok Ads Manager 

To use TikTok Ads Manager , you will need to create an ad in video or image format.  

Remember that you can choose between the simple and advanced versions of ad creation. 

Check out our Social Media Image Size Guide! 

This process involves 4 steps: 

Choose your campaign objective 

In the first step, you select the  objective of your ad so that the platform can optimize the result.  

You can choose whether you want the campaign to drive more visitors to your website, audience engagement, or lead generation. 

Define your audience 

There are two options for creating an audience: custom and automatic.  

In the custom option, you are the one in charge, defining: 

• location; 
• gender; 
• age; 
• language; 
• general interests; 
• interactions in videos; 

This type of audience is perfect for defining your brand’s target audience.  

With automatic audience targeting, TikTok itself will distribute your ad to those it thinks are interesting for your business. 

After your first ad, your audience definition will be saved and you can use it in your next campaign.

Set your budget 

The campaign budget can be daily or lifetime, and will be deducted from your account depending on the results the ad has.  

The minimum daily amount to boost a campaign on TikTok is R$5.  

If you prefer the lifetime budget, the minimum amount is different, around R$70.00 reais per campaign.  

Along with defining your budget, also define the period in which your campaign will be live.  

Insert your video or image 

Upload your video or image for the ad, or connect your TikTok account to publish and advertise directly to an account. 

After publishing your ad, you can track how many people are being reached and what the results are in terms of impressions, clicks, and conversions. 

What types of ads are available on TikTok for businesses? 

Has your company decided to include TikTok advertising as part of its marketing strategy? 

 Great! But tell us: what type of ad did you choose? 

What many people don’t know is that there are different types of ads available on the platform – and the four main ones are: 

Brand Takeover 

Imagine that a TikToker opens the platform and after seeing the logo in the shape of a musical note, comes face to face with your company's brand.  

Amazing, isn't it? And it's possible, thanks to Brand Takeover! 

These full-screen videos are presented to your chosen audience as soon as they open the app and also when they visit the “For You” page.  

This promotion can be in the form of a GIF, video or image, with a direct link to your brand's homepage on TikTok. 

TopView Ads 

Similar to a Brand Takeover ad, TopView doesn't cover the screen and appears on the first posts in the feed after three seconds.  

This ad can be up to 60 seconds long, in full screen mode, autoplay and with sound. 

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In-feed 

Much like the ads found in Instagram Stories , In-Feed ads appear between user videos when browsing the For You area .  

They can be between 9 and 15 seconds long, with the possibility of including a 'call to action'.  

In other words, it is possible to invite the viewer to buy a product, download an application or visit a website directly from the TikTok advertising campaign. 

Hashtag Challenges 

Challenges are one of the most fun and exciting parts of social media – and they can be part of your TikTok Business marketing campaign.  

This is because companies can sponsor posts with challenge hashtags and use them as an opportunity to get closer to their target audience. 

But don't forget that to achieve good numbers with this type of advertising it's important to dive headfirst into creativity, ok? 

Schedule your brand's TikTok posts with Singapore followers! 

To help your brand maintain the frequency and consistency of posts on the network, ensuring greater productivity and saving time, Singapore followers offer post scheduling for TikTok . 

If you want to test this functionality, which makes life easier for marketing professionals, just click here and register for a free trial.