A report by Eurogamer provides a summary of important points EA made in its lengthy explanation of the exposed documents. The company described the initial coverage of the evidence to be an "sensationalised story that was a misrepresentation of facts" and responded with the statement that "we don't 'push' players to pay for EA FC 24 Coins the games we offer." EA further explained its policy of providing players with "a secure and enjoyable experience" and expressed hope that the facts regarding the company will be presented more accurately moving into the future.
EA Naturally is not happy with these changes. Although the company certainly has the resources to provide top-quality legal representation, there's some language that is in these documents that could be hard to argue, and one specific phrase that stands in the way: "players will be actively targeted and rewarded to convert during in the course of summer." This could be a bad news for the creator in countries where loot box games have become legitimate legal issues, because its policy is to be so obvious.
It is apparent that a large part of the gaming community knew that this was EA's plans for loot boxes right through, but to see it described in such a sly manner is quite a bit disturbing. The company's reaction to the leaks was anticipated too, and although it appears to be facing an uphill fight at the moment however, it's not going to stay this way for very long. This latest scandal is only getting underway to Electronic Arts, and FIFA could only be a tiny part of the battle to be fought.
Recent leaks of documents could reveal the exact method by which EA uses FIFA players to purchase Ultimate Team loot boxes. FIFA Ultimate Team (FUT) was the subject of criticism over the years because of its gambling-like packs for players The most recent controversy surfacing in March, when the EA employee was found trading rare and expensive cards.
Ultimate Team mode was first introduced in Ultimate Team mode made its debut in FIFA 09. However, it took some time to evolve into the huge money printing company it is today. FIFA 24 Coins In the last couple of decades, Ultimate Team has become increasingly prominent not only in the FIFA series as well, but Madden too, much to the dismay of some players of the former franchise. Since the game is increasingly using controversial monetization methods which EA strongly denies is unregulated gambling, the governments of the globe have begun to think about or codify limits on these and other loot boxes that are used in gaming.
