Overview of the Saudi Arabia MICE Market: Key Statistics and Trends:
According to the latest report by MarkNtel Advisors, titled “Saudi Arabia MICE Market By Event Type (Meetings, Incentives, Conferences, Exhibitions), By Source of Revenue (Tickets & Registration Fees, Accommodation, Food & Beverage, Advertising, Exhibit Space Rental, Sponsorships, Transportation, Others), By Industry (Pharmaceuticals & Healthcare, IT & Telecom, Banking, Financial Services & Insurance, Automotive, Building & Construction, Energy & Utilities, FMCG & Food Industry, Chemicals & Water, Aviation) and Others, The Saudi Arabia MICE Market size was valued at around USD 2.6 billion in 2024 and is projected to reach USD 4.6 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 11% during the forecast period, i.e., 2025-30. The report provides a thorough analysis of the market, covering competitor dynamics, regional insights, and a detailed breakdown of industry segments.
Saudi Arabia MICE Market Growth and Scope:
Base Year: 2024
Forecast Period: 2025-30
Historical Data: 2020-23
CAGR (2025-2030): 11%
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Saudi Arabia MICE Market Driver:
Growing Number of Sports Events Driving Market Growth – The focus is continuously growing on hosting the important national and international athletics & sporting events by the government, playing an important role in the growing MICE market of the country. The country has already shown its strength in the global sports stage by hosting events like; Formula E, WWE Super Showdown, Dakar Rally, and the Saudi Pro-Golf Championship. The crowd attracted by these events is quite large and diverse combining athletes, audiences, media, and sponsors. It creates a huge demand for transportation, hospitality, and event management services. The continuous influx of national and international visitors, sponsors, etc. also led by the tradeshows, conferences, and exhibitions that help in directly uplifting the MICE industry.
Further, in continuance of Vision 2030, the investments in building strong sports infrastructure that combines artistic stadiums, hotels, and transportation networks which are the foundation of these events are boosting the market demand. They are led by the goal of tourism promotion and economic diversification. Also, by 2030, the tourism sector owing to such events is projected to attract around 150 million visitors annually, and the country is poised to capitalize on increased global attention. Further, the influx of international visitors to these events led to the enhancement of the position of Saudi Arabian MICE facility-providing companies for which the surge in sports events remains the primary driver for the industry.
A Comprehensive Analysis of Leading Companies of Saudi Arabia MICE Market by MarkNtel Advisors:
- Sela
- Benchmark
- HEIGHTS Company
- DICE Marketing and Advertising
- The Gathering KSA
- Eye of Riyadh
- LuxuryKSA
- 360 Live
- Masaahaat
- Enso Arabia
- Others
Key Saudi Arabia MICE Market Segmentation:
Explore Our Comprehensive Study: https://www.marknteladvisors.com/research-library/saudi-arabia-mice-market.html
-By Event Type
- Meetings
- Incentives
- Conferences
- Exhibitions
The meeting event type segment accounts for 35% of the MICE market share in 2024, driven by the growing demand from groups to improve communication and knowledge exchange.
-By Source of revenue
- Tickets & Registration Fees
- Accommodation
- Food & Beverage
- Advertising
- Exhibit Space Rental
- Sponsorships
- Transportation
- Others
The tickets and registration fees segment is predicted to account for more than 35% share of the MICE market.
-By Industry
- Pharmaceuticals & Healthcare- Market Size & Forecast 2020-2030, USD Million
- IT & Telecom- Market Size & Forecast 2020-2030, USD Million
- Banking, Financial Services & Insurance- Market Size & Forecast 2020-2030, USD Million
- Automotive- Market Size & Forecast 2020-2030, USD Million
- Building & Construction- Market Size & Forecast 2020-2030, USD Million
- Energy & Utilities- Market Size & Forecast 2020-2030, USD Million
- FMCG & Food Industry - Market Size & Forecast 2020-2030, USD Million
- Chemicals & Water - Market Size & Forecast 2020-2030, USD Million
- Aviation - Market Size & Forecast 2020-2030, USD Million
- Others - Market Size & Forecast 2020-2030, USD Million
Key Reports Highlights:
- Market Dimensions & Projections
- Pricing Evaluation,
- Recent Strategic Moves by Companies,
- Primary Stakeholders,
- Analysis of Import and Export Trends,
- Competitive Landscape Assessment,
- Emerging Opportunities,
- Market Trends and Indicators
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Key Advantages of the Report by MarkNtel Advisors:
- Accurate Revenue Projections: The report provides precise revenue estimates for the market and its key sub segments, benefiting both market leaders and new entrants.
- Strategic Insights for Stakeholders: By understanding the competitive landscape, stakeholders can strategically position their businesses and develop effective go-to-market strategies.
- Comprehensive Market Dynamics Analysis: The report offers valuable insights into the key drivers, restraints, challenges, and opportunities within the market, helping stakeholders make well-informed decisions.
Note: If you need additional information not included in the report, we can customize it to suit your requirements.
About Us –
MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 110+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
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